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| WebTrends Implements Strategy Companion's Analyzer™ for Business Intelligence |
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Instead of writing its own analysis and reporting tools, WebTrends chooses best-
of-breed BI software, keeping engineering staff focused on core competencies
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EL SEGUNDO, CALIFORNIA – April 10, 2008 – Strategy Companion Corporation, a leading provider of intuitive, easy to use Business
Intelligence (BI) software for the SQL Server platform, today announced that WebTrends has incorporated the company's Analyzer BI
software in the WebTrends Visitor Intelligence module. With it, WebTrends customers can define the person behind their web visitor
to drive micro-targeted marketing and online experiences that increase engagement and build loyalty with that visitor.
"Instead of writing analysis and reporting tools, Analyzer helps us redirect our engineering resources to developing solutions that
provide higher value to our customers," reports Barry Parshall, WebTrends director of product management. "Why create analysis and
reporting tools when there are other companies that specialize in that type of software?"
According to Parshall, WebTrends had two major goals in finding and implementing an outsourced BI solution. First of all, the reporting
tools had to be the best in the business, providing a major improvement over what WebTrends' competitors were creating on their own.
"Hands down, Analyzer is the slickest-looking, most feature-rich BI solution we've seen," Parshall enthuses. "Users are able to analyze
information and take actions in ways that are impossible with other solutions in our industry. Our WebTrends Visitor Intelligence product
has received rave reviews from analysts and the press. The demand for this product has been extremely exciting for us."
With WebTrends Visitor Intelligence, users have the maximum ability to slice, dice and analyze their marketing campaign performance in many
ways with a user interface that is intuitive and flexible. It makes a full suite of powerful analytics accessible to even non-technical
users.
"Secondly, the BI solution needed to be compatible with Microsoft offerings," Parshall added.
Analyzer provides WebTrends with a front-end application with an impressive seamless integration with the latest server-side features of
MS SQL Server, including Analysis Services. Taking advantage of SQL Server's Unified Dimensional Model (UDM), Analyzer delivers the
benefits of the latest features of the analytic and reporting engines such as MDX scripting, Key Performance Indicators (KPIs),
attribute-based dimensions, security control, multi-language support, and perspectives. Analyzer operates as a key part of WebTrends'
existing Microsoft-centric BI stack deployment.
"Analyzer was very easy to embed," relates Parshall. "It is much better designed for OEMing than we found in other offerings.
We have found Analyzer to be a unique blend of incredibly rich functionality that has been easy to leverage. Importantly, our customers
find it easy to use. It is rare to find a product of such impressive functionality that is so straightforward for business users to
understand."
"Likewise, the Strategy Companion Technical Support department has been brilliant," Parshall adds. "They have bent over backwards to
help us meet our schedules."
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About WebTrends
WebTrends Inc.(www.webtrends.com) provides solutions that dramatically improve web results for many of today's largest companies and most
innovative marketers. The company offers comprehensive, flexible and scalable web analytics as well as on-the-fly data exploration and
customer targeting solutions. WebTrends solutions have become the gold standard since pioneering the industry in 1995 and leading it
ever since.
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About Strategy Companion
Strategy Companion Corporation is a leading provider of intuitive Business Intelligence solutions with
products focused on the Microsoft SQL Server platform. Founded in 2001, it is headquartered in Irvine, California with regional
offices in Atlanta, Georgia; London, England; India, China, and Taiwan. Strategy Companion Corporation products, which include Analyzer™
and BI Analytics for Dynamics CRM™, are sold worldwide.
Analyzer, BI Analytics for Dynamics CRM, and Strategy Companion are either registered trademarks or trademarks of Strategy Companion
Corporation in the United States and/or other countries. All other trademarks are property of their respective owners.
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At PharmaBI.COM, we realize that organizations need a powerful reporting & analysis solution that is easy to use and easily extended to sales & management. With Analyzer, our SaaS model allows for this flexibility. |
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